Arco Wood is a sawmill / wood manufacturing company established in 1991. They primarily make wooden dowel rods which turned into drumsticks and also used in furniture such as chair legs and bar stools. One thing Kevin the owner told me was he wanted a logo that's simple and clean, because their competitors predominantly use logos that look outdated and busy.
My job was to design a simplistic logo. The idea that came through was a very minimalistic approach by combining a bespoke "A" letter with a simple dowel rod shape. The resulting logo mark reflects timelessness and simplicity that helps to set the brand apart.
The final product was very clean and better than I could have expected. His work is well worth the price, highly recommend for anyone looking for a logo that needs to be taken seriously.
— Kevin Wallen, Owner, Arco Wood Products