Arco Wood is a sawmill / wood manufacturing company established in 1991. They primarily make wooden dowel rods which turned into drumsticks and also used in furniture such as chair legs and bar stools.
Arco Wood owner didn't want a logo that looks like any other competitors that predominantly use logos that look busy and complex.
My job was to design a logo and some brand collateral. I did a very minimalistic approach resulting in a simple enduring logo that helps to set the brand apart.
Combining a bespoke "A" letter with a dowel rod symbol.