Je S. Kang asked me to do a logo design for his new cleaning service company called Cedar Cleaning Co. They specialize in cleaning for residential and commercial buildings in the Washington, D.C. area.

I was asked to include a hint of cedar wood to the droplet shape to convey nature and freshness.

The tree rings became the identity system of the brand with its pleasing circular lines. Combining the color theme to black and white really goes well with the company's vision of cleanliness in every corner.

Tree rings and water droplet were used as the concept for the logo.

Sub-services with accompanying icons.

A simple, black color theme on everything white: from the business card to the uniform and the van.

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