Cocktail Utopia

Marko is a Slovenian Web Developer who has passion in Cocktail. He approached me to design a logo and some web graphics for his new upcoming cocktail recipes community.

My idea was to have a waving flag that represents an imaginary utopia —a place for the members to get and share cocktail recipes. The first iteration of the design above was further simplified to avoid legibility issue at small sizes. A simple cocktail glass and straw in the negative space create a distinguishable cocktail related mark.

Client Feedback

This is awesome! I really love the cocktail glass negative space in the logo. You really did a good job on adding the straw to make it more apparent.

— Marco Prelec, Cocktail Utopia

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