Flexible Systems Products
FSP manufactures custom exhaust bellows, metal expansion joints and many products used in metal piping systems. These items can be applied in multiple industries such as Aerospace, Transportation, Vehicle Performance, Oil and Gas, Power Generating, and so forth.
They contacted me in hope to get a simplistic redesign for the logo. The old cursive logo (left) doesn't represent well the industrial products they manufacture.
I designed the new wordmark to resemble the curvature of metal piping systems, giving a subtle hint of expansion joints products they produce. The angled cuts on the letters add a sense of precision.
There's an additional logo design they requested for the performance parts division using the primary logo that conveys speed.
— Jesse Quezada