Jay needed a refreshed logo for Revive Freedom, an online shop that sells Libertarian apparel. They also plan to be a blog about changing US laws, such as ending the war on drugs and other current issues.
He liked the old logo that incorporated the American flag with the name of the site, but needed it to be presented in a simpler way.
My job was to to make it more flexible to use in different applications. This minimal approach to the American flag shows the colors with no stars, symbolizing one combined United States.
Old logo (left) compared to the new logo.
The two blue and red lines going west and east represent freedom from shore to shore.
Price tag design.