Slight Case Co. is a fledgling Canadian company that will soon be entering the phone case market. The angled boomerang logo forms an “S” shape that maintains its clarity when scaled down to different sizes.
My job was to refresh the logo to be more professional looking without losing its original identity at all. The final result came out as an elegant logo that looks great when embossed on a leather phone case, as well on printed clothing merchandise.
The old logo (left) and new (right).
Tone-on-tone logo being embossed on the back of the products.
A promotional hoodie.