Christopher Sparacino has been working with Marcus & MilliChap as their realty advisor for over a decade. He approached me to design a brand identity for his new company called Sparacino Realy Advisors (SRA). The logo needs to display an air of luxury while very simple at the same time.
My job was to create an identity that would help them differentiate from other competitors that predominantly use rooftop and building image as their logos.
The idea behind the underlined “S” is to represent a strong base foundation on buildings they're going to market, in this case, apartments blocks in the Oakland Bay Area.
The thick line as a solid foundation for Sparacino (S).
A simple change to the "R" adds ownership.
The customization made to the specific typeface created a clean, ownable wordmark.
The Oakland Bay Bridge.