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David hired me to come up with a new logo and some branding collateral for Stone Wrestling. It is a new upcoming wrestling brand under Wrestling Mart LLC in California. They sell a great range of wrestling gears from singlet to shoes.

My idea was to design a simple hexagon mimicking a very strong gemstone, such as a diamond. For the abstract S in the middle, I took the inspiration from pond pebble's shape because it represents a calamity of strength just like wrestlers in a fight.

The end result is a simple, enduring logomark that works really well across diverse wrestling apparel products, whether it's being screen printed or embroidered.

Neck label design.

Pond pebbles inspired pattern.

A personal thank you note for every purchases made.

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Axtell Marketing

Axtell Marketing

2012-2019