Anthony hired me to come up with a new logo and some branding collateral for Stone Wrestling — an upcoming wrestling brand based in California. They sell a great range of wrestling gear for both coaches and wrestlers. My idea was to design a simple top-viewed diamond shape mimicking a robust gemstone.
Research showed that the wrestling industry is saturated with black and white logos. The red color has been thoughtfully picked to help the brand stand out. It's a color interpretation of aggression and determination.
For the pattern, I took the inspiration from pond pebbles to create the element of motion and strength, just like wrestlers in a match. Stone Wrestling brands itself on its stellar service and high quality products. I designed a personal thank you note that will go out with every purchase to build a good long-term relationship with their customers.
I’ve worked with dozens of designers in my career. Adi is my go to designer for logo and brand work. Not only does he create a stellar product, but is extremely responsive and easy to communicate with. I'd highly recommend him if you're looking to create a brand.
— Anthony Doan