This concept was for a screw manufacturing company located in Zurich, Switzerland. The logo portrays the rotation of a screw and represents the aim of the company to keep producing high-precision, quality screws.
The center cross doubles as the cross on the Swiss flag and the Frearson screw drive. Using the same color as the flag helps further allude between the two.
English and German variations of the wordmark.
The Frearson screw drive shape is coincidentally the same shape as the cross on the Swiss flag.